The concept that is very intriguing that we have not already discussed this week is Media Richness theory. I think that this topic is very interesting because this theory provides the framework for analyzing what forms of Communication processes are more effective in certain areas. In order to get a double-loop understanding of this topic one also has to know about learner media. Learner media is the title that is given to all media forms that do not carry all types of information simultaneously. Some popular forms of learner media are text only chats and videoconferencing. Media richness theory is best when used as a tool to determine what forms of media are best in conveyance of complex messages. Messages are complex when people talk about a range topics usually involving emotional feelings and communication that might be better understood with eye contact and verbal cues. Synchronous communication occurs when visual, verbal, or non-verbal stimulation happens at the same time and would not be a form of learner media.
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